What does it mean to have purpose driven website content?
The answer is: your content should have a greater purpose than simply displaying information or graphics on a page! Think about it: the whole point of having a website is to assist your viewers in performing some desired result, such as…
- signing-up for a class
- paying the balance due on their account
- finding directions to your facility
- giving you a call
In addition to assisting your viewers, if done properly, your content can continue to work 24/7 in the technical, search engine world!
So, build great content & reap the rewards by keeping these key concepts in mind: