Why Purpose Driven Content?

What does it mean to have purpose driven website content?

The answer is: your content should have a greater purpose than simply displaying information or graphics on a page! Think about it: the whole point of having a website is to assist your viewers in performing some desired result, such as…

  • signing-up for a class
  • paying the balance due on their account
  • finding directions to your facility
  • giving you a call

In addition to assisting your viewers, if done properly, your content can continue to work 24/7 in the technical, search engine world!

So, build great content & reap the rewards by keeping these key concepts in mind:

  1. Quality over quantity
  2. Lead your viewers
  3. Use Call To Action items (CTA’s)
  4. Build SEO-smart content